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For those that are just creating the site as a hobby then it's most important that you have something to offer.
Perhaps it's your local insight or you are passing on personal experiences for others to learn from.
The mission statement or organisational aims should already provide the unique advantages of people visiting your company or organisation.This guide provides an introduction to the tools and techniques involved in creating a website.This is intended for anyone looking at hosting their first website and the things to be aware of when deciding how to create this.Whatever it is, if you manage to give your website something unique it will help it stand out from the crowd and your visitors will thank you for it.
If not then it's likely the visitors will move on to a website that they find more relevant.
Do you strive to be the cheapest, or the best quality, or can you provide something that the competition can't?